And the word on the street is that it is fairly incredible.
Whether you are a whisky lover or not, you will have heard of Macallan. Synonymous with being the purveyors of fine, Scottish whiskey since way back in 1824, what you might not know is that the brand was one of the very first licensed whisky distillers in Scotland.
Moving into the present day and with the whisky world moving at an ever-increasingly frenetic pace, the Edrington Group, who own Macallan, have poured S$250 million as part of their S$890 million overhaul, into transforming the distillery. So just what are they hoping to achieve with this massive investment? Well, there is no doubt that with whisky interest at an all time high, luxury brands are turning to customer experiences to draw attention. In this new distillery, which opens to the public on June 2nd, the visitor experience will be paramount. Featuring interactive displays showcasing the history of the brand as well as showing how production takes place. The evolution of the bottle will also be shown, especially pertinent given Macallan's recent re-design of their single malts, as well as showcasing their historic line of over 398 bottles.
With design led by Internationally acclaimed firm, Rogers Stirk Harbour + Partners, the team behind London's Millennium Dome, the result is a super-sleek, ultra-modern, glass and wood panelled aesthetic which sounds on paper incongruous with the quiet of the remote Scottish landscape, but thanks to clever design details, including an undulating roof housing native grasses and wildflowers, the result is comfortingly impressive. As is the fact that 95% of the distillery's energy will come from renewable sources. Speaking of the unique design, Graham Stirk, Senior Partner and Lead Architect, Rogers Stirk Harbour + Partners said that “The Macallan estate truly is a special place; a place we have come to love and respect hugely. The vision was always ambitious but this enabled us to challenge our own thinking to create something so dramatic and awe-inspiring. It has been an honour to play our part in shaping the next chapter for The Macallan.”
With the new distillery not only proving to be an architectural win as well as a veritable tourist must-see, the new technology available on site mean that Macallan production could easily increase by one third, if need be. Speaking on this, Ken Grier, Creative Director, The Macallan, said: “As The Macallan has grown globally it has been very important that we make sure we can sustain demand for this wonderful amber liquid. We’ve taken exceptional care in making sure that the spirit that is produced in the new distillery is identical to the spirit that we produced in our previous distillery. This is the beginning of a really exciting new chapter in the evolution of this wonderful brand that is The Macallan.”
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