Design firm believes understanding cultural difference is a good place to start.
You may know SuMisura from its gorgeous penthouse designs around Singapore. From the Sky Villa in One Shenton to Cluny Park Residences, SuMisura is undeniably adept at designing for clients on our shores. But this home-grown design hero has begun to spread its wings. From designing for a few high-end projects in Malaysia, SuMisura has now begun to take on various design projects across Southeast Asia.
As everyone in the region knows, each country in Southeast Asia can be entirely different from the next and the design world is no different. Angela Lim, director of SuMisura, believes knowing that there is a cultural difference is a good place to start: “There are challenges working overseas due to cultural differences and communication barrier. Therefore, it takes a creative and open mind to collaborate with overseas partners and clients.”
Some other factors, SuMisura believes, are the strength and overall spending power of the market. On how she thinks the markets differ in clientele, Lim said: “The general design preferences are different so the design team will need to craft something that the market can accept.”
Perhaps this diversity in portfolio and culture is the reason why SuMisura decided to take the slow-and-steady approach to regional expansion. By selectively taking on two to three overseas projects a year, the design firm is able to better manage each project without compromising on design quality and standards.
And the proof is in the proverbial pudding. Just skimming through SuMisura’s portfolio, one is assured of a certain level of expertise and finesse. It isn’t a matter of just following trends or using expensive materials — each project is well-thought-out and elegant.
To find out more about projects SuMisura has worked on in Singapore, click here.