A Work Day With Robbie Hoyes-Cock, Founder & CEO of The Podium Lounge

In the run-up to Formula One season in Singapore, The Podium Lounge founder and CEO Robbie Hoyes-Cock shares a typical work day as he prepares for the busiest weekend of the year for his company.

Robbie Hoyes-Cock with Sir Jackie Stewart, three-time Formula One World Champion at The Podium Lounge Singapore.

Today, I am focused on…
The final preparations for The Podium Lounge Singapore 2017, happening this weekend! In its 9th consecutive year, this celebrity-packed event is returning to The Grand Ballroom of The Ritz-Carlton Millenia Singapore and we will once again be staging a magical party experience with the racing community for up to 3,000 guests per night.

The first thing I do in the morning is…
Brush my teeth. My morning ritual also mainly consists of replying all of the emails and messages I receive over the night. When you spend six months planning a three-night celebrity-driven after-party F1 event that hosts drivers, ambassadors, supermodels and Asia's jet-setting party elites, it is a 24/7 commitment and you've got to be on call both day and night.

I start the work day with…
A cup of coffee. I have the luxury of working from home and living in a black and white colonial house in the jungle. This means my days often start peacefully! Except on weekends when my three young children, five-year-old Amelia, three-year-old Athena, and one-year-old George make working from home virtually impossible!

My lunch is usually spent…
In the Polo Club gym or out running. There's a wonderful route from my house on Portsdown Road through to Kent Ridge Park, across Alexandra Pak and then back along the green corridor, where the old train line lies.

Post-lunch, I like to…
Drive sales. For The Podium Lounge this includes sponsorship sales to luxury lifestyle brands, VIP table and ticket sales to HNWIs, socialites, expats and Singapore's party elite as well as corporate hospitality. We also push ourselves each year to outdo the previous year's entertainment line-up and this not only includes the likes of Grammy Award winners Macy Gray and Coolio, but also grid girl performances, fashion shows, aerialists, roving musicians, F1 speed painters, theatrical bottle service, celebrity guest hosts and sponsor showcases. If you can believe it, we even have a private jet on display within our outdoor VIP section, right beside F1's VIP Gate 10, within The Ritz-Carlton Millenia.

After work, I…
Tend to work some more. My days end late and if I'm not out hosting clients or networking; I'm usually back on the computer and managing all of the hundreds of moving parts that are involved with staging Singapore's most glamorous F1 weekend after-parties.

I wrap up the day with…
Time watching Netflix. New Seasons for both Billions and Narcos recently came out; so they're keeping me entertained and provide a fleeting escape from the intensity of the run up to the 2017 Singapore Grand Prix.

www.podiumlounge.com/sg


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Tags: business leader business development Robbie Hoyes-Cock Podium Lounge Formula One Formula One Singapore

 

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