How Can Your Business Become A Company Of Good?

A vehicle to help local- and foreign- owned businesses start their very own initiatives to give back.

As part of the Company of Good initiative and Giving Week 2016, several companies have stepped up to the plate and will be launching their own initiatives, including Capella Singapore, Uber and Uniqlo.

The Company of Good programme was established by the National Volunteer & Philanthropy Centre (NVPC), in partnership with the Singapore Business Federation Foundation (SBFF) and with support from the Ministry of Culture, Community and Youth (MCCY).

It was created as a vehicle to help local- and foreign- owned businesses start their very own initiatives to give back. To do this, the initiative created the Company of Good Framework, comprising four “I”s that will help companies give better and more holistically., that can be adapted for businesses of any size or from any sector.

As part of the Company of Good initiative and Giving Week 2016, several companies have stepped up to the plate and will be launching their own initiatives.

Here are a few who have chosen to make a difference in whatever capacity they are able to.

Capella Singapore
From 29 November to 5 December 2016, Capella hotel will be holding an internal fundraising event with CAKE (Cleaning up Archetype for Kids and Environment), which aims to create a cleaner society for people in Phnom Penh, and Keeping Hope Alive, a volunteer organisation addressing the needs of the less privileged.. The members of staff in the hotel will be raising funds for the CAKE project by baking and selling cakes. But that's not all Capella has pledged to do: the hotel will be encouraging its team distributing presents to 100 needy children from the Keeping Hope Alive volunteer initiative and inviting 25 children and 25 volunteers to participate in a learning festival that will teach useful skills and impart knowledge to the children.

www.capellahotels.com

Uber
In time for the holiday season, Uber will be playing Santa and ensuring that every child in Singapore will have a present for Christmas. Dubbed UberSLEIGH, it will support local non-profits by encouraging corporations and individuals to donate toys to less fortunate children. This is the first time Uber will be bringing this initiative to our shores after successful campaigns in Chicago, Seoul and Melbourne. To date, UberSLEIGH has worked with over 200 partners and delivered presents to over 60,000 families around the world.

www.uber.com

Uniqlo
Using its UTME! app, Uniqlo will release a series of designs by Peter Draws which customers can use to create their very own custom T-shirts. Proceeds from the sales of these T-shirts will go to the Business Times’ Budding Artist Fund that supports emerging artists from less privileged families.

www.uniqlo.com/sg


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company, giving back, corporate, corporate social responsibility, csr, company of good

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