Uber Set To Expand In Singapore

The rumours of Uber's retraction within the Singapore market have been greatly exaggerated.

It seems that the rumours of Uber's retraction within the Singapore market have been greatly exaggerated. Head of Uber for South East Asia, Brooks Entwistle, told news outlets recently that: “I have been given absolute instructions to run and grow the business, that’s what I’m doing, and that’s what I’m going to do.’’

While Uber will continue to look at Singapore as one of the most major cities for expansion, Japan currently tops the list of places for focus for the brand. With Japan being one of the largest taxi markets in the world, it still remains one of the few cities that Uber is yet to crack. The focus comes after a 15 percent share by Japanese bank, Softbank, enabling the expansion into the Japanese market.

Speaking of the recent plans for expansion, Chief Executive Officer Dara Khosrowshahi said that the company as a whole would continue its aggressive expansion for the year 2018 and views itself as 'everywhere for everyone' and went on to say that; "One of the fundamental strengths of Uber is a global scope that we have, I would look at Uber very much as a global brand."

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Written by
Poppy covers a wide range of topics at Billionaire, having spent the past 13 years at companies including Singapore Tatler, Her World Plus and Harpers Bazaar UK. She has a passion for fashion, jewellery and travel as well as an avaricious fascination with crime novels. Follow her at poppypskinner on Instagram.

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