The Registry by EC Proof

The Registry by EC Proof is a new platform that allows hosts to curate their preferred drinks list for parties.

If you’re a regular party host, you probably have a corner of your pantry dedicated to the bottles of unwanted booze that certain guests inevitably bring. The cheap Chardonnay that’s only good for a risotto, the random bottle of Ouzo that someone brought back from their holiday in Mykonos…it’s all there gathering dust.

Equally, the last thing you want to do is show up for a formal dinner with the wrong thing.

But help is at hand with The Registry by EC Proof. It allows you to curate your own drinks list to share with your guests, just like a wedding registry. Guests simply log in to the link you share, pick what they want to contribute based on their budget, check out and they’re done. Choose between hundreds of bottles of spirits, tonics, bitters, bar tools, glassware, recipe books and of course wine! It literally takes less than 5 minutes and your BYOB is sorted.

EC Proof will then deliver all of the items to the location of the party at the time requested by the host.

And if you’ve just moved to a new home, you can let your friends help you to stock your new bar and gift you the bottles you want. Your friends and family overseas can even participate and send the gift you’ll enjoy in your new home.

Not sure what to include? Give EC Proof a call and one of their personal spirit advisors can help you to curate the perfect cocktail grocery list for any theme. A bartender can even come to your home for some pre-party training in the art of cocktails.

And if you’re unsure of how much to order, EC Proof provides a helpful drinks calculator which takes into account the number of guests and the timings of the party.

EC Proof is the consumer-focused, retail arm of Proof & Company Spirits and was founded by the same team behind 28 Hong Kong Street (No. 4 and No 1 on the 2017 and 2016 Asia’s Best Bars respectively, and No. 14 on the 2016 World's 50 Best Bars).

Cocktail aficionados and spirits fans can purchase the range with a few clicks at their new website ecproof.com, while those seeking a more experiential browse can visit The Proof Flat, their flagship retail and education salon, on HongKong Street, and enjoy tastings and advice from the team.

Throughout the year, EC Proof will also host pop-ups and events around the city, such as Epicurean Market and the Boutique Fairs.”


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