It’s February, and you might have already broken your New Year’s resolution to get fit. Let’s face it, with Christmas and Chinese New Year barely a month apart from each other, most of us have been packing on the pounds — one 8-course meal at a time.
So, if you’re looking for a gym to shed some flab after all that bingeing at the start of 2017, it’s no coincidence that Pure Fitness decided to open a second branch at the Ocean Financial Centre early last month. The new and swanky space seems to be the ideal gym to work out, after work or even during office lunch-hour. Here’s why.
1. Location, location, location
Situated right in the heart of Singapore’s CBD, taking up the entire fourth floor of the Ocean Financial Centre, those toiling away at Raffles Place can conveniently pop by the 20,500-square-feet, state-of-the-art space. Its well-designed layout offers great floor-to-ceiling views of the city and bay, with ample sunlight shining in as well, so you can say goodbye to exercising in a stuffy dark room or with pesky pedestrians looking in.
2. Highly fitted and hi-tech
Equipped with quintessential luxury gym facilities, like Technogym and Life Fitness cardio equipment, fixed with the all-important entertainment consoles, Pure Fitness is ideal for anyone from beginners to regular gym bunnies. But they kick it up a notch by catering pro-athletes as well, with additions of high-performance machines. The Woodway 4Front treadmill’s patented slat-belt design is said to afford the feel of running outdoors, while the Watt Bike helps cyclists train efficiently by measuring the progression of the foot 100 times during one single pedal revolution.
The two virtual fitness rooms projecting Fitness On Demand programmes are also somewhat of a trendy novelty, only available at the new Pure Fitness outlet. Members are given access to over 200 group fitness classes, where they can join a pre-scheduled virtual class, or select any programme they want, such as P90x and Insanity, during empty schedule times, bridging the gap between home fitness and an in-club experience.
3. Outdoor cycling, indoors
Probably the most exhilarating spinning class available in Singapore’s current fitness scene is Pure Fitness’ exclusive RealRyder programme. Mimicking outdoor motion, the RealRyder allows users to engage in hardcore road cycling, minus horrible traffic or bumpy pavements. The bike frame allows side-to-side motion, considering the natural progressions of steering, weaving and turning across a series of workouts, synchronised to loud, thumping music. By recruiting more muscles during the ride, it helps to improve core strength and stability, challenge balance and coordination, and most importantly, burns 20 percent more calories than a conventional stationary bike.
4. Dynamic design
Nowadays, a gym should not only serve every fitness requirement you may have but should be comfortable and inspiring too. Pure fitness’ clean design sensibly ties its holistic approach, blending spaces into each other where the open functional area, with a range of training tools including kettlebells and Bulgarian bags, sit close to an athletic turf that promises maximum resistance.
A plush lounge area, smoothie bar and a long hallway, gorgeously graffitied by Spanish artist Victoriano (who has worked with DKNY, Louis Vuitton and Prada), complete the urbane look of the new gym.
5. The changing room that changes everything
After all the sweat and tears, you’d probably look forward to a good shower. The impeccable changing rooms at Pure Fitness morphs into a misty haven for all members post-workout. No shower queues or fighting over a hairdryer here, there’s plenty of leg room and bright mirrors for everyone.
Toiletries, t-shirts, shorts, soft towels, and socks are also provided, making it the most fuss-free and chill-out experience at a gym’s changing room ever. The ease of getting fresh-faced and ready makes all the difference, especially if you have a 2 o’clock meeting or a special dinner date to rush off to.