This Bar Wants To Be A Learning Centre for Gin Lovers
Atlas Bar launches Juniper Society, a membership-based community geared towards exploring and learning about all things gin.
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Atlas Bar comes across as an impressive Art Deco library of libations. Its ceiling-high centrepiece tower resembles a proper built-in bookcase, which stocks about 1,000 glittery bottles of gin.
The setting is thus ideal for those who are curious about the juniper-based spirit. And it’s not only to simply gawk at the imposing collection.
The bar's ‘master of gin’ Jason Williams and his team are building a social society and membership-based community that will explore and learn about the beloved drink’s history, provenance, ingredients, flavours, and uses in the world, from martinis to a good ol’ G&T.
Known as the Atlas Juniper Society, it will host an array of events that blends serious learning with fun and lively experiences, including visits by renowned gin distillers, masterclasses, launches, workshops, exhibitions, pairing dinners and more.
Set in a resplendent 25m-high room on the ground floor of Parkview Square, a building often dubbed ‘Gotham City’, the not-so secret society’s inaugural event featured Gin 1495, a grape-based gin made by Philip Duff after discovering and tracking down what is believed to be the first recreational recipe for gin, dating back to 1495. It was an apt and quick introduction into the colourful history of this popular production.
Starting 3 October 2017, and every subsequent first Tuesday of the month, the society will host ‘Juniper Tuesday’ — a monthly gin tasting session and social hour led by a member from Atlas’ expert team. Other events in the line-up for members include product launches next month, upcoming specials in conjunction with the successful local gin festival Gin Jubilee in November, and a Juniper Society Christmas Edition.
To join, there is a lifetime membership fee of S$100. Each membership entitles members to invitations to exclusive Juniper Society events, a personalised welcome gift, an Atlas Juniper Society pin, and a welcome drink.
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