Cartier Teams Up With Jake Gyllenhaal For Another Campaign

Jake Gyllenhaal is confirmed as the face of Cartier's Santos for another year.

If you have ever wondered why a brand chooses a certain 'face' then Cartier's explanation of their choice of Jake Gyllenhaal might shed some light.

With a career marked by bold choices in films including Brokeback Mountain, Tom Ford's Nocturnal Animals and Zodiac, Cartier describe Gylenhaal as someone with integrity, dedication and boundless curiosity, marked by his honesty and dedication - traits Cartier imagine the true Santos wearer embodying.


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Poppy covers a wide range of topics at Billionaire, having spent the past 13 years at companies including Singapore Tatler, Her World Plus and Harpers Bazaar UK. She has a passion for fashion, jewellery and travel as well as an avaricious fascination with crime novels. Follow her at poppypskinner on Instagram.

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