Coach changes its name to Tapestry
The famed US brand looks set to go under a large image overhaul.
It's all change over at the famed luxury leather company, Coach, as they are set to change their name to Tapestry by next month. The move comes after the US brand acquired Kate Spade and Stuart Weitzman and the move is seen as a desire to broaden their image.
Speaking of the change, CEO, Victor Luis, said "Three years ago we laid out our vision to transform Coach and announced our intention to grow beyond the Coach brand. Through the execution of our strategic plan and with the acquisitions of Stuart Weitzman in 2015 and Kate Spade & Company just this summer, we have realized these goals. We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation. Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs within the very attractive and growing $80 billion global market for premium handbag and accessories, footwear and outerwear. At the same time, our brands are also built upon the shared values of optimism, inclusivity and innovation.”
We are now at a defining moment in our corporate reinvention. In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform.