Gucci Goes Fur Free

From 2018, Gucci will be a fur-free zone.

Famed Italian fashion house, Gucci, announced last week that from 2018, they will officially be going fur free. The move comes as a growing number of fashion houses are beginning to use alternatives to animal fur, based on growing pressure from animal rights groups. Gucci also announced that they now be looking to join an alliance of fur-free companies, and selling off all remaining fur products, with proceeds to be made to animal charities.

Speaking of the move, Gucci CEO, Marco Bizzarri, said: "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals. The ban will be applied to any animal bred or caught for their fur including mink, raccoon and fox. Not only is using fur unethical, but it's not modern." 



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Poppy covers a wide range of topics at Billionaire, having spent the past 13 years at companies including Singapore Tatler, Her World Plus and Harpers Bazaar UK. She has a passion for fashion, jewellery and travel as well as an avaricious fascination with crime novels. Follow her at poppypskinner on Instagram. 

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