Tarte Shape Tape Concealer Review
The Concealer To End All Concealers.
Beauty launches generally fall into two categories. The first one is a buzz and then a lull and the second, much more rare reaction, is that of full on beauty hysteria and this, ladies and gents, is the bracket that Tarte’s Shape Tape Concealer falls into.
Finally launched in Singapore (it launched in the US a couple of years ago) this multi-functional beauty bonanza has garnered a cult following, winning over the likes of beauty bloggers, mavens and editors alike with Tarte now claiming that the product is so successful, one sells every 12 seconds worldwide.
So just why has it taken the beauty world by storm? Well, for starters it comes in 30 shades meaning pretty much everyone is taken care of and with such a wide shade range, the handy formula can also be used for either contouring or covering. With ingredients including mango seed, licorice root extract and shea butter, it’s both vegan and natural meaning you don’t have to worry about any nasty parabens or chemicals. But the most important part is that, in a world where brands promise the earth and often fail to deliver, this really does what it sets out to do. Offering a full-coverage finish, the liquid formula goes on completely opaque, blending easily into the skin with either fingers or a beauty blender and settling easily into your foundation, covering any and all imperfections in one swoop. Most crucially though, you don’t need to worry about it fading or falling into fine lines or wrinkles, as thanks to the moisturizing formula, it stays put all day, highlighting and perfecting as it goes.
Tarte Shape Tape is available now at Sephora.