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Lamborghini announces the Urus S - The Super SUV

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Meet your newest luxury SUV.

 

Automobili Lamborghini have recently released the Urus S: the successor to the original Urus that established a new Super SUV niche in the luxury segment. The Urus S delivers increased power combined with luxurious versatility and presence to confirm its status as the ultimate lifestyle Lamborghini Super SUV, alongside the new Urus Performante for those looking for a bit more power behind the wheel.

Of the latest launch. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said: “The Urus has proven its appeal for those seeking the decisive combination of the sportiest SUV and a Lamborghini to drive every day: the Urus S sits perfectly alongside the new Urus Performante, for those choosing the purest sublimation of performance, luxury and versatility. The Urus’ commercial success, with more than 20,000 vehicles produced, is testament to its credentials as the first and enduring Super SUV: the Urus S elevates that reputation.”

Luxurious and versatile performance

The twin-turbo V8 engine with increased power to 666 CV matches that of the Urus S’ Performante stablemate, delivering an improved weight-to-power ratio of 3.3 kg/CV. Acceleration is improved, with the Urus S propelling from 0-100 km/h in 3.5 seconds and 0-200 km/h in 12.5 seconds. With a top speed of 305 km/h, the Urus S brakes from 100 km/h back to zero in just 33.7m. Its twin-turbo engine delivers 850 Nm of maximum torque already at 2,300 rpm up to a maximum 6,000 rpm. A retuned exhaust system reminds that the Super SUV is a true Lamborghini, with a more distinct sound at start-up and a sharper note in each drive mode.

Design presence and poise

The Urus S introduces specific and sophisticated design enhancements advocating its sporty but luxury lifestyle persona, distinguishing the Super SUV’s presence in every environment. A significant increase in options in terms of colors, trim, wheels, style packages and special details allows customization across the spectrum, from understated style to maximum sportiness.

A new front bumper design adopts more refined lines and incorporates a new matt black-painted stainless steel skidplate as standard, complemented by the black lines of the front grille. Five further style configuration options combine body color, shiny black, and carbon fiber components in shiny and matt finish, allowing markedly individual configurations for the Urus S. A new lightweight carbon fiber painted bonnet comes with matt black air vents, with optional finishes to the vents in gloss black, body colour or carbon fiber in shiny or matt finish. An optional visible carbon fiber roof lends an athletic elegance to the new Urus S.

The interior of the Urus S is presented with a fully-revised color and trim offer. Both the new Bi-color Sportivo, and a new Bi-color Sophisticated option feature the new Urus Performante stitching pattern. The Bi-color Sportivo delivers a more discreet and stylish use of the complementary color; the Sophisticated black leather trim comes with new contrast color options in conjunction with refined new Blu Leandro and Verde Aura alongside tan, cream and brown. Providing optimum opportunities for owners to specify their Urus S according to their lifestyle, the new color and trim options underline the high-performance credentials of the Urus S while delivering understated and timeless luxury.

Connectivity in the Urus S includes connected navigation, security features and several in-car control services. Services such as Remote Park via the Lamborghini Unica App can also be managed via smartphone integration, with the enhancement of smartwatch controls including the virtual car key function. 

 

 

 


Written by
Poppy covers a wide range of topics at Billionaire, having spent the past 13 years at companies including Singapore Tatler, Her World Plus and Harpers Bazaar UK. She has a passion for fashion, jewellery and travel as well as an avaricious fascination with crime novels. Follow her at poppypskinner on Instagram. 

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