Porsche Macan Reimagined
If you think you have seen everything from Porsche, then think again as the luxury German car makers have just unveiled five new and exciting designs for the famed Macans, especially for Singapore.
Designed to pay homage to Porsche's prestigious motorsport heritage, these new designs were created to showcase the brand's famed racing prowess. Shot for the campaign in five of Singapore's most iconic locations, the spots work as a representation of combining the brands heritage with Singapore's.
Speaking of the new designs, Mr Francis Lee, Managing Director of Porsche Singapore said: "Porsche is deeply rooted in motorsports and over the years, we have worked tirelessly to further build our motorsports reputation through consistent successes at the 24 Hours of Le Mans, chalking up victories and championships in international races. With performance as an integral part of our DNA, we continue to embed the technologies that have brought us success on the track, into our cars for the road. This campaign pays tribute to our rich motorsport history and our achievements which continue to lay the foundation for the Porsche technology in the
future.”
Martini Racing
The Martini Racing gets its name from Porsche's famed sponsorship with Martini & Rossi which began in 1968, after which, Porsche enjoyed a string of huge successes on the track. When it comes to the racing strips, this choice will come as no surprise to racing fans, as the blue, red and silver combination has been a firm favourite of the brand since 1970 for their rallying, touring car racing and Le Mans teams.
Porsche 956
When you hear the story behind this car and the design,it will come as no surprise as to why Porsche are so keen to celebrate it. During the 1982 Le Mans race,not only did the 956 team finish in a picture perfect first, second and third place, but later that year it managed a record breaking race at Nuerburgring. Indeed, so powerful was the 956 that it continued to dominate racing until 1985.
Porsche Pink Pig
Do you want to know how the Pink Pig got its name? Well, it's quite simple. At Le Mans in 1971, a trial car, then named the 917/20 was sent into the race. Exceeding all expectations, it proved to be the fastest car during the pre-race qualifiers, beating all its teammates. So why the pig? Well, simply put, the car was a combination of short and long tail with a wide body and extreme rounded wheels and a flat nose - looking like, a pig.
Classic Red
If you ask most people what colour they first think of when they think of sportscars, they will no doubt say red. The first red Porsche made its debut 45 years ago and became instantly popular with red remaining one of the most popular colours to this day.
Porsche Blue and Orange
There are a couple of reasons why blue and orange stripes have proved to be so popular for Porsche. Firstly there could be the ties to the famed 1970 and 1971 Le Mans wins but it could also be down to good old Hollywood, with the legendary Steve McQueeen driving this colourway in his hit movie, Le Mans, in 1971.
Poppy covers a wide range of topics at Billionaire, having spent the past 13 years at companies including Singapore Tatler, Her World Plus and Harpers Bazaar UK. She has a passion for fashion, jewellery and travel as well as an avaricious fascination with crime novels. Follow her at poppypskinner on Instagram.
